Posts in problem

Fall In Love With The Problem, Not The Solution

April 19, 2019

You talk to customers, you collect data, you got buy-in from your internal stakeholders. You lined everything up for a successful feature launch. And then you run an experiment, and the reality showed you that the implementation that you expected to be the winning one is actually not what moves the needle for the larger product. Now you have a dilemma - you have the option to launch as is (after all, you did the due diligence - maybe the experiment timing was bad and in the real world, people will love what you did) or go back to the drawing board.