
Apple - Time To Fix Your Subscription Management
January 7, 2020
This is somewhat of an open letter that I don’t usually write, but we really need to sit down and talk with Apple about account management UX. I am generally a pretty happy Apple user - the iPhone and the Watch are great. However, there is one lingering problem that seems to elude the user experience teams, related to subscription management. In 2020, when more and more services are moving towards a subscription model (Apple Arcade included - that is now a separate tab in the App Store), managing those in one place seems like a key part of customer experience, and Apple is uniquely positioned to address this problem.